Developed in 2012, the label was initially introduced as a winter component to the Holiday Trading & Co Collective, one of Australia’s most well-known lifestyle companies. The Brave+True label has since grown in popularity, and has cemented itself as one of Australia’s most loved womenswear brands. It also available in stores across Australia, New Zealand, South Africa and the USA. Every design is imbued with the essence of adventure and discovery, but also the personal quest to express yourself through your style; of saying who you are without having to speak.